# Treat for affection? Customers’ differentiated responses to pro-customer deviance

> Research article (Tourism Management, 2022) · cited 34× · AI/ML

**Wikidata**: [openalex:W4283788874](https://www.wikidata.org/wiki/openalex:W4283788874)  
**Source**: https://4ort.xyz/entity/treat-for-affection-customers-differentiated-responses-to-pro-customer-deviance