# Travelers’ intention to adopt virtual reality: A consumer value perspective

> Research article (Journal of Destination Marketing & Management, 2020) · cited 172× · AI/ML

**Wikidata**: [openalex:W3043884731](https://www.wikidata.org/wiki/openalex:W3043884731)  
**Source**: https://4ort.xyz/entity/travelers-intention-to-adopt-virtual-reality-a-consumer-value-perspective