# Transforming the Customer Experience through New Technologies

> Research article (Journal of Interactive Marketing, 2020) · cited 952× · AI/ML

**Wikidata**: [openalex:W3027672271](https://www.wikidata.org/wiki/openalex:W3027672271)  
**Source**: https://4ort.xyz/entity/transforming-the-customer-experience-through-new-technologies