# Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0

> Research article (Marketing Intelligence & Planning, 2024) · cited 30× · AI/ML

**Wikidata**: [openalex:W4398140674](https://www.wikidata.org/wiki/openalex:W4398140674)  
**Source**: https://4ort.xyz/entity/transforming-customer-engagement-with-artificial-intelligence-e-marketing-an-e-retailer-perspective-in-the-era-of-retail