# transformative potential of Generative Artificial Intelligence (GenAI) in business

> Research article (ESIC MARKET Economic and Business Journal, 2024) · cited 30× · AI/ML

**Wikidata**: [openalex:W4400516313](https://www.wikidata.org/wiki/openalex:W4400516313)  
**Source**: https://4ort.xyz/entity/transformative-potential-of-generative-artificial-intelligence-genai-in-business