# Transferring game attitudes to the brand: persuasion from age 6 to 14

> Research article (International Journal of Advertising, 2017) · cited 47× · AI/ML

**Wikidata**: [openalex:W2743698835](https://www.wikidata.org/wiki/openalex:W2743698835)  
**Source**: https://4ort.xyz/entity/transferring-game-attitudes-to-the-brand-persuasion-from-age-6-to-14