# Traditional vs. AI-generated brand personalities: Impact on brand preference and purchase intention

> Research article (Journal of Retailing and Consumer Services, 2024) · cited 44× · AI/ML

**Wikidata**: [openalex:W4401126337](https://www.wikidata.org/wiki/openalex:W4401126337)  
**Source**: https://4ort.xyz/entity/traditional-vs-ai-generated-brand-personalities-impact-on-brand-preference-and-purchase-intention