# Traditional restaurant managers’ use of sensory marketing to maintain customer satisfaction: Findings from PLS-SEM and fsQCA

> Research article (Cogent Business & Management, 2023) · cited 32× · AI/ML

**Wikidata**: [openalex:W4362453853](https://www.wikidata.org/wiki/openalex:W4362453853)  
**Source**: https://4ort.xyz/entity/traditional-restaurant-managers-use-of-sensory-marketing-to-maintain-customer-satisfaction-findings-from-pls-sem-and-fsq