# Trademarks’ relatedness to product and service innovation: A branding strategy approach

> Research article (Research Policy, 2019) · cited 132× · AI/ML

**Wikidata**: [openalex:W2923743008](https://www.wikidata.org/wiki/openalex:W2923743008)  
**Source**: https://4ort.xyz/entity/trademarks-relatedness-to-product-and-service-innovation-a-branding-strategy-approach