# Trade fairs as engagement platforms: the interplay between physical and virtual touch points

> Research article (European Journal of Marketing, 2019) · cited 38× · AI/ML

**Wikidata**: [openalex:W2915375347](https://www.wikidata.org/wiki/openalex:W2915375347)  
**Source**: https://4ort.xyz/entity/trade-fairs-as-engagement-platforms-the-interplay-between-physical-and-virtual-touch-points