# Towards successful diversity initiatives: the importance of building audience connectedness

> Research article (Journal of Marketing Management, 2020) · cited 27× · AI/ML

**Wikidata**: [openalex:W3102179501](https://www.wikidata.org/wiki/openalex:W3102179501)  
**Source**: https://4ort.xyz/entity/towards-successful-diversity-initiatives-the-importance-of-building-audience-connectedness