# Towards customer-centric sustainability: how mindful advertising influences mindful consumption behaviour

> Research article (Journal of Indian Business Research, 2024) · cited 12× · AI/ML

**Wikidata**: [openalex:W4392000457](https://www.wikidata.org/wiki/openalex:W4392000457)  
**Source**: https://4ort.xyz/entity/towards-customer-centric-sustainability-how-mindful-advertising-influences-mindful-consumption-behaviour