# Towards an Ethical and Trustworthy Social Commerce Community for Brand Value Co-creation: A trust-Commitment Perspective

> Research article (Journal of Business Ethics, 2019) · cited 174× · AI/ML

**Wikidata**: [openalex:W2945580743](https://www.wikidata.org/wiki/openalex:W2945580743)  
**Source**: https://4ort.xyz/entity/towards-an-ethical-and-trustworthy-social-commerce-community-for-brand-value-co-creation-a-trust-commitment-perspective