# Towards a theory of organizational storytelling for public relations: An engagement perspective

> Research article (Public Relations Review, 2023) · cited 25× · AI/ML

**Wikidata**: [openalex:W4321196157](https://www.wikidata.org/wiki/openalex:W4321196157)  
**Source**: https://4ort.xyz/entity/towards-a-theory-of-organizational-storytelling-for-public-relations-an-engagement-perspective