# Towards a service-dominant approach to social marketing

> Research article (Marketing Theory, 2015) · cited 74× · AI/ML

**Wikidata**: [openalex:W2342635052](https://www.wikidata.org/wiki/openalex:W2342635052)  
**Source**: https://4ort.xyz/entity/towards-a-service-dominant-approach-to-social-marketing