# Toward understanding the complexity of the COVID-19 crisis: a grounded theory approach

> Research article (Management & Marketing, 2020) · cited 57× · AI/ML

**Wikidata**: [openalex:W3097051160](https://www.wikidata.org/wiki/openalex:W3097051160)  
**Source**: https://4ort.xyz/entity/toward-understanding-the-complexity-of-the-covid-19-crisis-a-grounded-theory-approach