# Toward an understanding of segmentation strategies in international tourism marketing: the moderating effects of advertising media types and nationality

> Research article (Review of International Business and Strategy, 2021) · cited 11× · AI/ML

**Wikidata**: [openalex:W3194481008](https://www.wikidata.org/wiki/openalex:W3194481008)  
**Source**: https://4ort.xyz/entity/toward-an-understanding-of-segmentation-strategies-in-international-tourism-marketing-the-moderating-effects-of-advertis