# Toward an improved conceptual understanding of consumer ambivalence

> Research article (AMS Review, 2017) · cited 18× · AI/ML

**Wikidata**: [openalex:W2741905117](https://www.wikidata.org/wiki/openalex:W2741905117)  
**Source**: https://4ort.xyz/entity/toward-an-improved-conceptual-understanding-of-consumer-ambivalence