# Toward a goal-oriented view of customer journeys

> Research article (Journal of service management, 2020) · cited 59× · AI/ML

**Wikidata**: [openalex:W3081008212](https://www.wikidata.org/wiki/openalex:W3081008212)  
**Source**: https://4ort.xyz/entity/toward-a-goal-oriented-view-of-customer-journeys