# Toward a comprehensive framework of value proposition development: From strategy to implementation

> Research article (Industrial Marketing Management, 2020) · cited 82× · AI/ML

**Wikidata**: [openalex:W3007069965](https://www.wikidata.org/wiki/openalex:W3007069965)  
**Source**: https://4ort.xyz/entity/toward-a-comprehensive-framework-of-value-proposition-development-from-strategy-to-implementation