# Toward a Better Use of the Semantic Differential in IS Research: An Integrative Framework of Suggested Action

> Research article (Journal of the Association for Information Systems, 2015) · cited 78× · AI/ML

**Wikidata**: [openalex:W184766270](https://www.wikidata.org/wiki/openalex:W184766270)  
**Source**: https://4ort.xyz/entity/toward-a-better-use-of-the-semantic-differential-in-is-research-an-integrative-framework-of-suggested-action