# Tourism e-commerce live streaming: Identifying and testing a value-based marketing framework from the live streamer perspective

> Research article (Tourism Management, 2022) · cited 209× · AI/ML

**Wikidata**: [openalex:W4210602361](https://www.wikidata.org/wiki/openalex:W4210602361)  
**Source**: https://4ort.xyz/entity/tourism-e-commerce-live-streaming-identifying-and-testing-a-value-based-marketing-framework-from-the-live-streamer-persp