# Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing

> Research article (Journal of Retailing, 2019) · cited 238× · AI/ML

**Wikidata**: [openalex:W2990119673](https://www.wikidata.org/wiki/openalex:W2990119673)  
**Source**: https://4ort.xyz/entity/touching-the-untouchable-exploring-multi-sensory-augmented-reality-in-the-context-of-online-retailing