# “Touching” services: tangible objects create an emotional connection to services even before their first use

> Research article (BuR - Business Research, 2020) · cited 12× · AI/ML

**Wikidata**: [openalex:W3023416456](https://www.wikidata.org/wiki/openalex:W3023416456)  
**Source**: https://4ort.xyz/entity/touching-services-tangible-objects-create-an-emotional-connection-to-services-even-before-their-first-use