# Touch vs. click: how computer interfaces polarize consumers’ evaluations

> Research article (Marketing Letters, 2020) · cited 12× · AI/ML

**Wikidata**: [openalex:W3028027583](https://www.wikidata.org/wiki/openalex:W3028027583)  
**Source**: https://4ort.xyz/entity/touch-vs-click-how-computer-interfaces-polarize-consumers-evaluations