# ‘Touch it, swipe it, shake it’: Does the emergence of haptic touch in mobile retailing advertising improve its effectiveness?

> Research article (Journal of Retailing and Consumer Services, 2018) · cited 44× · AI/ML

**Wikidata**: [openalex:W2805144928](https://www.wikidata.org/wiki/openalex:W2805144928)  
**Source**: https://4ort.xyz/entity/touch-it-swipe-it-shake-it-does-the-emergence-of-haptic-touch-in-mobile-retailing-advertising-improve-its-effectiveness