# “Too true to be good?” when virtual reality decreases interest in actual reality

> Research article (Journal of Business Research, 2018) · cited 123× · AI/ML

**Wikidata**: [openalex:W2900579809](https://www.wikidata.org/wiki/openalex:W2900579809)  
**Source**: https://4ort.xyz/entity/too-true-to-be-good-when-virtual-reality-decreases-interest-in-actual-reality