# To whose drum are we marching? Change in business networks through a contextual logics perspective

> Research article (Industrial Marketing Management, 2017) · cited 23× · AI/ML

**Wikidata**: [openalex:W2767228664](https://www.wikidata.org/wiki/openalex:W2767228664)  
**Source**: https://4ort.xyz/entity/to-whose-drum-are-we-marching-change-in-business-networks-through-a-contextual-logics-perspective
