# ‘To Trust or Not’: Impact of camouflage strategies on trust in the sharing economy

> Research article (Journal of Business Research, 2021) · cited 22× · AI/ML

**Wikidata**: [openalex:W3183742637](https://www.wikidata.org/wiki/openalex:W3183742637)  
**Source**: https://4ort.xyz/entity/to-trust-or-not-impact-of-camouflage-strategies-on-trust-in-the-sharing-economy