# To trademark or not to trademark: The case of the creative and cultural industries

> Research article (Research Policy, 2018) · cited 95× · AI/ML

**Wikidata**: [openalex:W2782979246](https://www.wikidata.org/wiki/openalex:W2782979246)  
**Source**: https://4ort.xyz/entity/to-trademark-or-not-to-trademark-the-case-of-the-creative-and-cultural-industries