# To stay or switch: breaking the habit of status quo through imagery perspective

> Research article (European Journal of Marketing, 2018) · cited 16× · AI/ML

**Wikidata**: [openalex:W2886927074](https://www.wikidata.org/wiki/openalex:W2886927074)  
**Source**: https://4ort.xyz/entity/to-stay-or-switch-breaking-the-habit-of-status-quo-through-imagery-perspective