# To share or not to share: the optimal advertising effort with asymmetric advertising effectiveness

> Research article (Annals of Operations Research, 2020) · cited 14× · AI/ML

**Wikidata**: [openalex:W3041797707](https://www.wikidata.org/wiki/openalex:W3041797707)  
**Source**: https://4ort.xyz/entity/to-share-or-not-to-share-the-optimal-advertising-effort-with-asymmetric-advertising-effectiveness