# To buy or not to buy? Price salience in an online shopping field experiment

> Research article (European Economic Review, 2020) · cited 17× · AI/ML

**Wikidata**: [openalex:W3015742484](https://www.wikidata.org/wiki/openalex:W3015742484)  
**Source**: https://4ort.xyz/entity/to-buy-or-not-to-buy-price-salience-in-an-online-shopping-field-experiment