# To Brand or Not to Brand: The Effect of Branding on the Efficacy of Medicines

> 2017 master's thesis by Kate MacKrill at University of Auckland

**Wikidata**: [Q111963193](https://www.wikidata.org/wiki/Q111963193)  
**Source**: https://4ort.xyz/entity/to-brand-or-not-to-brand-the-effect-of-branding-on-the-efficacy-of-medicines