# To be precise (imprecise) in utilitarian (hedonic) contexts: Examining the influence of numerical precision on consumer reactions to artificial intelligence‐based recommendations

> Research article (Psychology and Marketing, 2023) · cited 17× · AI/ML

**Wikidata**: [openalex:W4386983408](https://www.wikidata.org/wiki/openalex:W4386983408)  
**Source**: https://4ort.xyz/entity/to-be-precise-imprecise-in-utilitarian-hedonic-contexts-examining-the-influence-of-numerical-precision-on-consumer-react