# Tipping the next customer on the shoulder? A segmentation study and discussion of targeted marketing to further plant-rich dietary transition

> Research article (Cleaner and Responsible Consumption, 2023) · cited 18× · AI/ML

**Wikidata**: [openalex:W4388948444](https://www.wikidata.org/wiki/openalex:W4388948444)  
**Source**: https://4ort.xyz/entity/tipping-the-next-customer-on-the-shoulder-a-segmentation-study-and-discussion-of-targeted-marketing-to-further-plant-ric