# Timely or considered? Brand trust repair strategies and mechanism after greenwashing in China—from a legitimacy perspective

> Research article (Industrial Marketing Management, 2018) · cited 143× · AI/ML

**Wikidata**: [openalex:W2796988159](https://www.wikidata.org/wiki/openalex:W2796988159)  
**Source**: https://4ort.xyz/entity/timely-or-considered-brand-trust-repair-strategies-and-mechanism-after-greenwashing-in-chinafrom-a-legitimacy-perspectiv