# Time to imagine an escape: investigating the consumer timework at play in augmented reality

> Research article (European Journal of Marketing, 2023) · cited 11× · AI/ML

**Wikidata**: [openalex:W4390111106](https://www.wikidata.org/wiki/openalex:W4390111106)  
**Source**: https://4ort.xyz/entity/time-to-imagine-an-escape-investigating-the-consumer-timework-at-play-in-augmented-reality