# Till the cloud do us part: Technological disruption and brand retention in the enterprise software industry

> Research article (International Journal of Research in Marketing, 2022) · cited 10× · AI/ML

**Wikidata**: [openalex:W4308386860](https://www.wikidata.org/wiki/openalex:W4308386860)  
**Source**: https://4ort.xyz/entity/till-the-cloud-do-us-part-technological-disruption-and-brand-retention-in-the-enterprise-software-industry