# TikTok Shop: How trust and privacy influence generation Z’s purchasing behaviors

> Research article (Cogent Social Sciences, 2023) · cited 48× · AI/ML

**Wikidata**: [openalex:W4389730826](https://www.wikidata.org/wiki/openalex:W4389730826)  
**Source**: https://4ort.xyz/entity/tiktok-shop-how-trust-and-privacy-influence-generation-zs-purchasing-behaviors