# Three decades in the making: The evolution of entrepreneurial marketing

> Research article (Journal of Business Research, 2020) · cited 16× · AI/ML

**Wikidata**: [openalex:W3016012839](https://www.wikidata.org/wiki/openalex:W3016012839)  
**Source**: https://4ort.xyz/entity/three-decades-in-the-making-the-evolution-of-entrepreneurial-marketing