# This Is My Hometown! The Role of Place Attachment, Congruity, and Self-Expressiveness on Residents’ Intention to Share a Place Brand Message Online

> Research article (Journal of Advertising, 2020) · cited 68× · AI/ML

**Wikidata**: [openalex:W3080283633](https://www.wikidata.org/wiki/openalex:W3080283633)  
**Source**: https://4ort.xyz/entity/this-is-my-hometown-the-role-of-place-attachment-congruity-and-self-expressiveness-on-residents-intention-to-share-a-pla