# There goes my hero again: sport scandal frequency and social identity driven response

> Research article (Journal of Strategic Marketing, 2017) · cited 29× · AI/ML

**Wikidata**: [openalex:W2759561235](https://www.wikidata.org/wiki/openalex:W2759561235)  
**Source**: https://4ort.xyz/entity/there-goes-my-hero-again-sport-scandal-frequency-and-social-identity-driven-response