# Theory of planned behavior in consumer behavior research: A systematic literature review

> Research article (International Journal of Consumer Studies, 2023) · cited 145× · AI/ML

**Wikidata**: [openalex:W4383907181](https://www.wikidata.org/wiki/openalex:W4383907181)  
**Source**: https://4ort.xyz/entity/theory-of-planned-behavior-in-consumer-behavior-research-a-systematic-literature-review