# Theorising creative industry management: rebooting the woolly mammoth

> Research article (Management Decision, 2015) · cited 16× · AI/ML

**Wikidata**: [openalex:W1562634330](https://www.wikidata.org/wiki/openalex:W1562634330)  
**Source**: https://4ort.xyz/entity/theorising-creative-industry-management-rebooting-the-woolly-mammoth