# The zero‐price effect in freemium business models: The moderating effects of free mentality and price–quality inference

> Research article (Psychology and Marketing, 2019) · cited 57× · AI/ML

**Wikidata**: [openalex:W2938736700](https://www.wikidata.org/wiki/openalex:W2938736700)  
**Source**: https://4ort.xyz/entity/the-zeroprice-effect-in-freemium-business-models-the-moderating-effects-of-free-mentality-and-pricequality-inference