# The what, the why and the how of behavioural operational research—An invitation to potential sceptics

> Research article (European Journal of Operational Research, 2015) · cited 54× · AI/ML

**Wikidata**: [openalex:W1748283072](https://www.wikidata.org/wiki/openalex:W1748283072)  
**Source**: https://4ort.xyz/entity/the-what-the-why-and-the-how-of-behavioural-operational-researchan-invitation-to-potential-sceptics