# The vice and virtue of on-the-go consumption: An exploratory segmentation

> Research article (Journal of Retailing and Consumer Services, 2019) · cited 20× · AI/ML

**Wikidata**: [openalex:W2961914890](https://www.wikidata.org/wiki/openalex:W2961914890)  
**Source**: https://4ort.xyz/entity/the-vice-and-virtue-of-on-the-go-consumption-an-exploratory-segmentation