# The value propositions of multi-, cross-, and omni-channel retailing

> Research article (International Journal of Retail & Distribution Management, 2018) · cited 89× · AI/ML

**Wikidata**: [openalex:W2900000126](https://www.wikidata.org/wiki/openalex:W2900000126)  
**Source**: https://4ort.xyz/entity/the-value-propositions-of-multi-cross-and-omni-channel-retailing