# The Value of Buy‐Online‐and‐Pickup‐in‐Store in Omni‐Channel: Evidence from Customer Usage Data

> Research article (Production and Operations Management, 2019) · cited 100× · AI/ML

**Wikidata**: [openalex:W2994729502](https://www.wikidata.org/wiki/openalex:W2994729502)  
**Source**: https://4ort.xyz/entity/the-value-of-buyonlineandpickupinstore-in-omnichannel-evidence-from-customer-usage-data